Breastfeeding Awareness Month is observed annually in the month of August. This month long observance aims to raise awareness about the importance of breastfeeding and to promote support for breastfeeding mothers. 

Every year has a different theme. The theme for the year 2024 is:

•   Nourish: To provide infants with complete nutrition
•   Sustain: To provide ongoing and consistent nutrition
•   Thrive: Holistic view of growth, development, and wellbeing for both the infant and the mother

Types of Breastfeeding

•   Exclusive breastfeeding
•   Direct breastfeeding
•   Pumping and bottle-feeding
•   Combination feeding-direct + pumping and bottle-feeding or formula
•   Supplemental nursing system
•   Donor milk
•   Tandem breastfeeding – two children of different ages
•   Extended breastfeeding – beyond infancy
•   Relactation – reestablishing milk supply after a period of not breastfeeding

Importance of Breastfeeding

•   It provides all necessary nutrients in proper proportions
•   Reduces risk of infections, allergies and autoimmune diseases
•   It supports brain growth & development thus higher IQ
•   It reduces risk of breast and ovarian
  cancers to the mother
•   It aids in postpartum recovery
•   It lowers risk of Type 2 Diabetes Mellitus and cardiovascular disease
•   It promotes bonding between the mother and child
•   It supports babies’ emotional security and development
•   It boosts the immunity of the baby, leading to reduced healthcare costs due to fewer illnesses
•   Convenient – no preparation needed and it’s the right temperature
•   It contributes to healthier populations

Breastfeeding Positions

• Cradle Position
• Cross-cradle Position
• Football Hold
• Side-lying Position
• Upright Position
• Laid-back Position

Risks of Not Breastfeeding

•   Increased risk of infections (Gl, respiratory, ear)
•   Likelihood of allergies and asthma
•   Increased risk of sudden infant death syndrome (SIDS)
•   Potentially lower cognitive development scores
•   Increased risk of postpartum depression
•   Increased risk of Type 2 Diabetes Mellitus
•   Increased risk of breast and ovarian cancers
•   Increased cost of formula feeding